Wednesday, May 8, 2019
Marketing Mix Essay Example | Topics and Well Written Essays - 1500 words - 1
Marketing prance - Essay ExampleThe basic purpose however is to make a sale during all this eon on the part of the marketing team coming under the organizations umbrella.The elements of the marketing com mess upture might not be applicable to e actually organization or ware since there argon discrepancies in the understanding of each and every product. However on the condition that all of these 4Ps form value for the end user is something to understand from. The 4Ps basically outline the exact basis for the know-how cerebrate with the product as the product itself is discussed which includes the brand mark or the house mark as head as the symbol. (Lazer, 1971) The aspect of expenditure includes whether or not this product is sold in line with the patiences other competitors or it is skimmed to a high price right at the very beginning of its induction in the market. At times, this product could be penetrated at a low price so as to ignite more sales but then again it could ba ckfire since the product can have bad reputation and be considered of low value and hence a minimal brand image is conveyed nonetheless. Place is the distribution aspect related with that product where the product is made visible(prenominal) for the right target audiences. This includes the retail outlets, stores, mobile vans, corner shops and just about any place where it could be purchased from. It can even include the Internet since a lot of online sale is being done by means of it and hence could rightly be termed as a point of sale for the eventual end consumers. The promotional aspect, the last P amongst the 4Ps is related with marketing communications, which not only takes advertising, sales promotions and personal change into its fold but also the aspect of word of mouth communication, with or without the creation of the opinion leading and quite rightly so the public relations tenet.Now we move on with the aspects of the marketing mix in relation with each other. If th ere is no product, there would
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