Organizations draw specific and directive plans that are aligned to Essay

Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals - Essay frameworkAn overall organizational analysis will yield substantial information that will help in understanding the strategies and their effectiveness in deriving the in demand(p) results. Hence, an analysis and evaluation of these strategies at unhomogeneous levels will be conducted. These would include an industry analysis, analysis of competitors and competition, analysis of strategic capabilities including resources, skills abilities etc, an analysis of Starbucks market position and its products success rates. These analyses will be carried out on the basis of established tools and techniques. Industry perspective Despite its immense success and rigorous growth, Starbucks is experiencing increased pressure from various external forces. Through PESTEL analysis, the impact of these external forces namely, political, economic, social, technological, environmenta l and legislative entities can be assessed. Competition perspective Competition always remains a apace growing threat for any business. Hence, business owners need to be aware of the nature of these threats in order to remain sustainable in the market. Porters five force model helps in assessing the nature of competition. This model considers five forces namely, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, threat of entry of invigorated competitors and degree of rivalry between existing competitors. An analysis based on this model will give a comprehensive idea of the position of Starbucks and the focus and/or steps it needs to take in order to remain competitive. Capabilities perspective To sustain competitive position and grow, businesses require certain prerequisite attributes in their resources that are valuable, rare, inimitable and non-substitutable. These attributes together are referred to as the VRIN, and provide value-creating strate gies. An assessment of the resources and capabilities of Starbucks on this model will provide a clear picture of its strengths and weaknesses. grocery perspective An organization that produces diversified products and services needs to be constantly assessed and evaluated for its products and services in comparison with the market. Such an analysis can be well-bred using the Boston Consulting Group (BCG) matrix in which businesses/product lines are categorized into four categories namely, question mark, star, cash cow, and dog. This tool shows products performance in price of market share and market growth thereby, it assists in managing specific business components in a manner that minimizes loss and maximizes profits. Recommendations and conclusions Based on the analysis, recommendations for products/services that should be offered by Starbucks and the markets they should target will be proposed. Probable References Porter, M.E. 1979. How Competitive Forces Shape Strategy. Harv ard Business Review. Hill, C and Jones, G. 2009. Strategic Management Theory An Integrated Approach. 9th ed. OH Cengage Learning. Kotler, P and Armstrong, G. 2003. Principles of Marketing. capital of the United Kingdom Prentice Hall. Silver, D. 2009. The Social Network Business Plan 18 Strategies That Will Create Great Wealth. NJ John Wiley and Sons. Zhang, W-B. 2010. Economic Growth and Gender particle of Labour with Creativity, Knowledge Utilization, and Capital Accumulation. In Rodrigues, S.